Me First! Designs Inc. is an award-winning children’s toy design firm specializing in plush, plastic, fabric, and accessory designs for the infant-pre-teen market. Launched in 1998, Me First! Designs Inc. has created innovative and best-selling products for some of the largest toy manufacturers in the world including: Tomy/Lamaze, Fat Brain Toys, Cubcoats, Toys R Us, International Playthings, Alex Toys, Goody, Ohio Art, Infantino, Mary Meyer, Kids II, Summer infant, Crown Craft, Sassy, and many others. Her “Taggies” product line for International Playthings was a highly successful and lucrative license.

Louise White has been the President and Head Designer at Me First! Designs since its inception in 1998, and her designs have earned more than twenty awards including the prestigious Oppenheim Best Toy award, the iParenting Media award, and the Dr. Toy Best Toy award. Her designs have also been featured in numerous publications and she is considered among the elite in her field.


A graduate of the Pratt Institute of Design, Louise White is known for her innovative designs and ability to create entire product lines from initial concepts through to final production. Clients prize her out-of-the-box thinking, attention to detail, flexibility, and ability to always deliver projects on time.

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